> ## Documentation Index
> Fetch the complete documentation index at: https://zestify-docs.geticonicapps.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Overview

> The Analytics page tracks views, plays, emails, and revenue across all of your campaigns, with a date range selector and a summary row of key metrics.

The **Analytics** page (left sidebar > Analytics) tracks views, plays, emails, and revenue across your campaigns — both your overall performance and the performance of each individual campaign.

## **Date Range**

At the top right, a date range selector (for example, **Last 7 days**) sets the period the whole page reports on — the summary metrics, the trend chart, and the campaigns table all update together.

<Note>
  Available date ranges depend on your plan. See [Analytics by Plan](/analytics/analytics-by-plan).
</Note>

## **Summary Metrics**

Across the top of the page, six stat tiles summarize performance for the selected period:

| Metric     | What it shows                                                    |
| ---------- | ---------------------------------------------------------------- |
| Views      | How many times your campaign widget was shown on your storefront |
| Emails     | How many emails were captured                                    |
| Email rate | What share of views converted into a captured email              |
| Revenue    | Revenue from orders attributed to your campaigns                 |
| Orders     | How many orders are attributed to your campaigns                 |
| AOV        | Average order value of those attributed orders                   |

Each tile also shows a trend indicator underneath (a dash when there isn't enough data yet for the period).

For a deeper look at views, plays, emails, and revenue by campaign, see [Campaign Performance](/analytics/campaign-performance). For the chart above it, see [Trend Chart](/analytics/trend-chart).