> ## Documentation Index
> Fetch the complete documentation index at: https://zestify-docs.geticonicapps.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns Overview

> The Campaigns page is where you create and manage the games that collect emails on your storefront. Each campaign bundles one game with its own prizes, design, and trigger rules.

The **Campaigns** page (left sidebar > Campaigns) is where you create and manage every gamified game running on your store. As the page subtitle puts it: "Create and manage games that collect emails on your storefront."

## **What Is a Campaign?**

A campaign is one game with its prizes, design, and trigger rules. You create one, customize it, then activate it to show it on your storefront.

## **Before You Create a Campaign**

If you haven't created any campaigns yet, the page shows an empty state:

> **Create your first campaign**
> A campaign is one game with its prizes, design and trigger rules. Create one, customize it, then activate it to show on your storefront.

Click **Create campaign** to get started — see [How to Create a Campaign](/campaigns/how-to-create-a-campaign).

## **The Campaigns List**

Once you have at least one campaign, the page shows a table of all your campaigns instead of the empty state. You can:

* **Search** campaigns by name using the search bar

* **Filter** by status (**All statuses**) or by game type (**All games**)

* **Sort** the list (default: **Newest**)

Each row in the table shows:

| Column   | What it shows                                                                |
| -------- | ---------------------------------------------------------------------------- |
| No.      | The campaign's row number                                                    |
| Campaign | The campaign's icon and name                                                 |
| Game     | Which game the campaign uses (for example, Spin to Win)                      |
| Pages    | Where the campaign is set to appear (or "No pages" if none are selected yet) |
| Status   | The campaign's current status, for example **draft**                         |
| Plays    | How many times the campaign has been played                                  |
| Contacts | How many emails the campaign has captured                                    |
| Actions  | **Edit** the campaign, plus additional actions under the **···** menu        |

<Note>
  New campaigns start in **draft** status. A campaign only appears on your storefront once you activate it — see [Rewards & Odds](/campaigns/rewards-tab) and the **Activate campaign** button on the campaign's detail page.
</Note>