> ## Documentation Index
> Fetch the complete documentation index at: https://zestify-docs.geticonicapps.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Scratch Card

> Scratch Card has visitors scratch off the foil to uncover a prize — familiar, tactile, and great on mobile. A paid-plan game. Learn what it is, why it converts, and which stores get the most out of it.

**Scratch Card** is Zestify's scratch-off game: a visitor scratches away the foil on a card to uncover the prize underneath. It's a familiar, tactile format that works especially well on mobile.

> [!NOTE]
>
> Scratch Card is available on **paid plans only** (Starter, Growth, Pro, and Plus). It isn't available on the Free plan. See [Plans Overview](https://zestify-docs.geticonicapps.com/pricing/plans-overview.md).

## **What It Is**

The game appears as a widget on your storefront (see [How to Enable the Widget](https://zestify-docs.geticonicapps.com/getting-started/how-to-enable-the-widget.md)). A visitor scratches the foil with their finger or cursor to reveal their prize, for example "10% OFF". That prize becomes a discount code they can redeem at checkout — see [Rewards Overview](https://zestify-docs.geticonicapps.com/rewards/rewards-overview.md) for how prizes and odds are set up.

Depending on the **Ask for email** setting on the [General Tab](https://zestify-docs.geticonicapps.com/campaigns/general-tab.md), the visitor enters their email before playing or before the reward is revealed.

## **Why It Converts**

Almost everyone recognizes a scratch card, so there's no learning curve. The scratching action builds curiosity and anticipation, and revealing the prize feels earned.

## **Best Industries**

* **Fashion & apparel** — tiered % off prizes read clearly on the card
* **Beauty & cosmetics** — pairs well with repeat-purchase promotions
* **Retail & general e-commerce** — a familiar format that suits almost any catalog
* **Gifting & seasonal promotions** — feels like a small surprise

## **Best Audience**

* Mobile-first visitors — scratching with a finger feels natural on touch screens
* Mainstream shoppers who already know the format
* Visitors on cart, contact, or account pages who may need a final nudge

## **When to Choose Scratch Card**

* You want a familiar mechanic that feels more tactile than a wheel
* Most of your traffic is mobile
* You want to test it against [Spin to Win](https://zestify-docs.geticonicapps.com/games/spin-to-win.md) to see which converts better

## **Tips for Best Results**

* Keep the prize text short and bold so it reads instantly once revealed
* Use a high-contrast [preset](https://zestify-docs.geticonicapps.com/appearance/presets-and-colors.md) so the card stands out from your page
* Compare results with your other games in [Analytics](https://zestify-docs.geticonicapps.com/analytics/analytics-overview.md)

## **How It's Configured**

* Pick display rules, pages, devices, and play frequency on the [Game Tab](https://zestify-docs.geticonicapps.com/campaigns/game-tab.md)
* Add prizes and set win odds on the [Rewards Tab](https://zestify-docs.geticonicapps.com/campaigns/rewards-tab.md)
* Customize wording and design under **Appearance → Scratch Card Appearance** (or per campaign — see [Appearance Overview](https://zestify-docs.geticonicapps.com/appearance/appearance-overview.md))


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