> ## Documentation Index
> Fetch the complete documentation index at: https://zestify-docs.geticonicapps.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Plans and Pricing

> Zestify has a Free plan plus four paid plans — Starter, Growth, Pro, and Plus — each with more included monthly plays, more campaigns, and a longer analytics window.

Zestify offers a Free plan to get started, with four paid plans — **Starter**, **Growth**, **Pro**, and **Plus** — to upgrade to for more capacity and features as your store grows. See [Plans Overview](/pricing/plans-overview) for the full comparison and [Usage-Based Billing](/pricing/usage-based-billing) for how extra plays are billed on paid plans.

## **Free Plan**

The Free plan includes a set number of included plays per month (100, shown on your Home dashboard under **Plan & Usage**). Every time a visitor plays one of your campaigns, it counts against your included plays for the current billing cycle.

Your usage resets on a monthly cycle — the exact reset date for your store is shown on the Home dashboard (for example, "0 / 100 included plays · resets 10 Sept").

<Note>
  If you use up your included plays before your cycle resets, your game pauses until the next cycle begins, or until you upgrade.
</Note>

## **Upgrading Your Plan**

Upgrading to Starter, Growth, Pro, or Plus gets you more included monthly plays, more campaigns at once, and a longer analytics window — see [Plans Overview](/pricing/plans-overview) for the full breakdown. Each paid plan includes a 7-day free trial.

## **How to Upgrade**

You can start an upgrade from a few places in the app:

* Click **View plans** on the "You're on the Free plan" banner on your Home dashboard

* Click **Upgrade plan** under **Plan & Usage** on your Home dashboard

* Go to the **Pricing** section in the left sidebar

All billing is processed through Shopify — charges appear on your regular Shopify invoice, not on a separate payment processor.

<Tip>
  Keep an eye on the usage bar under **Plan & Usage** on your Home dashboard — it shows how much of your included plays you've used for the current cycle at a glance.
</Tip>