# Zestify: Games & Rewards

> Zestify replaces boring popups with engaging reward games people love to play. Collect emails and reward customers with real Shopify discounts & rewards.

## Docs

- [Introduction](https://zestify-docs.geticonicapps.com/getting-started/introduction.md): Zestify is a Shopify app that lets you launch gamified campaigns — spin-to-win style games with prize rewards — directly on your storefront to capture emails, engage shoppers, and drive redemptions. Everything is set up and managed from inside Shopify admin.
- [How to Install](https://zestify-docs.geticonicapps.com/getting-started/how-to-install.md): Install Zestify from the Shopify App Store in a few clicks. The app runs entirely inside your Shopify admin — no separate account needed. Once installed, complete the Get Zestify Ready checklist to launch your first gamified campaign.
- [How to Enable the Widget](https://zestify-docs.geticonicapps.com/getting-started/how-to-enable-the-widget.md): The Zestify widget requires a one-time app embed setup in the Shopify Theme Editor. Without it, your campaigns will not appear on your storefront, even after they're activated. This guide walks you through enabling it in under two minutes.
- [Getting Your First Campaign Live](https://zestify-docs.geticonicapps.com/getting-started/getting-your-first-campaign-live.md): The Get Zestify Ready checklist appears on your dashboard after installation and walks you through four steps: creating your campaign, adding prize rewards, customizing your widget, and enabling the widget. Complete all four to get your first gamified campaign live on your store.
- [Plans and Pricing](https://zestify-docs.geticonicapps.com/getting-started/plans-and-pricing.md): Zestify has a Free plan plus four paid plans — Starter, Growth, Pro, and Plus — each with more included monthly plays, more campaigns, and a longer analytics window.
- [Campaigns Overview](https://zestify-docs.geticonicapps.com/campaigns/campaigns-overview.md): The Campaigns page is where you create and manage the games that collect emails on your storefront. Each campaign bundles one game with its own prizes, design, and trigger rules.
- [How to Create a Campaign](https://zestify-docs.geticonicapps.com/campaigns/how-to-create-a-campaign.md): Creating a campaign takes two steps — name it and pick a game — then Zestify opens the campaign's General, Game, and Rewards tabs so you can finish configuring it.
- [General Tab](https://zestify-docs.geticonicapps.com/campaigns/general-tab.md): The General tab covers the campaign's name, its game type, when visitors are asked for their email, and the option to permanently delete the campaign.
- [Game Tab](https://zestify-docs.geticonicapps.com/campaigns/game-tab.md): The Game tab controls when the popup appears, which storefront pages it can show on, and how often the same visitor can play.
- [Rewards Tab](https://zestify-docs.geticonicapps.com/campaigns/rewards-tab.md): The Rewards tab is where you assign prizes to a campaign and set the odds of winning each one. Probabilities are shown as a percentage of 100% used.
- [Rewards Overview](https://zestify-docs.geticonicapps.com/rewards/rewards-overview.md): Rewards is your central library of discounts and prizes. Build each reward once here, then reuse it across as many campaigns as you like from the campaign's Rewards tab.
- [How to Add a Reward](https://zestify-docs.geticonicapps.com/rewards/how-to-add-a-reward.md): Click Add reward on the Rewards page to open a modal where you set the reward's label, discount type and value, code prefix, expiry, and minimum order requirement.
- [Appearance Overview](https://zestify-docs.geticonicapps.com/appearance/appearance-overview.md): The Appearance page lets you customize how each game looks and reads on your storefront. Pick a game card, then edit its content or styles in the shared appearance editor.
- [Content Tab](https://zestify-docs.geticonicapps.com/appearance/content-tab.md): Every visitor-facing string in the game — the wheel screen, the email gates, the reward screen, and the no-reward/limit-reached messages — is editable from the Content tab.
- [Styles Tab](https://zestify-docs.geticonicapps.com/appearance/styles-tab.md): The Styles tab controls layout, wheel finish, the active color preset, the launcher icon and position, typography, and the close button — everything about how the game looks rather than what it says.
- [Presets & Colors](https://zestify-docs.geticonicapps.com/appearance/presets-and-colors.md): Presets are ready-made color palettes you can apply to a game in one click, or edit directly to fine-tune the card, text, accent, button, and wheel segment colors.
- [Preview Screens](https://zestify-docs.geticonicapps.com/appearance/preview-screens.md): The appearance editor previews four moments a visitor sees — the Game screen, Email screen, Winning screen, and Teaser launcher — and lets you check each on both desktop and mobile.
- [Analytics Overview](https://zestify-docs.geticonicapps.com/analytics/analytics-overview.md): The Analytics page tracks views, plays, emails, and revenue across all of your campaigns, with a date range selector and a summary row of key metrics.
- [Trend Chart](https://zestify-docs.geticonicapps.com/analytics/trend-chart.md): The Trend chart plots a chosen metric over your selected date range, with period-over-period comparison available on paid plans.
- [Campaign Performance](https://zestify-docs.geticonicapps.com/analytics/campaign-performance.md): The Campaigns table on the Analytics page breaks views, plays, emails, revenue, orders, and AOV down by individual campaign, so you can see which campaigns are performing best.
- [Analytics by Plan](https://zestify-docs.geticonicapps.com/analytics/analytics-by-plan.md): The Free plan gives you 7-day analytics. Upgrading unlocks longer reporting windows — up to 3 years on Plus — plus period-over-period comparison.
- [Contacts Overview](https://zestify-docs.geticonicapps.com/contacts/contacts-overview.md): The Contacts page lists everyone who has shared their email through your campaigns, whether or not they gave marketing consent, along with what they won and when.
- [Filtering and Search](https://zestify-docs.geticonicapps.com/contacts/filtering-and-search.md): Search contacts by email, sort them newest to oldest, and filter by date range and contact type to find exactly who you're looking for.
- [Export and Shopify Sync](https://zestify-docs.geticonicapps.com/contacts/export-and-shopify-sync.md): Export your contacts as a CSV file at any time, or click View in Shopify — every contact Zestify captures also syncs to your Shopify customers.
- [General Settings](https://zestify-docs.geticonicapps.com/settings/general-settings.md): Set store-wide defaults for coupon expiry, the win-screen urgency timer, and whether marketing consent is required before accepting an email.
- [Brand Kit](https://zestify-docs.geticonicapps.com/settings/brand-kit.md): Add a brand kit to set your store's fonts and colors once — Zestify uses them to build buttons, accents, and wheel colors automatically, and applies them as the default preset in Appearance.
- [Plans Overview](https://zestify-docs.geticonicapps.com/pricing/plans-overview.md): Zestify has five plans — Free, Starter, Growth, Pro, and Plus — each with more included monthly game plays, campaigns, and a longer analytics window. Paid plans include a 7-day free trial.
- [Usage-Based Billing](https://zestify-docs.geticonicapps.com/pricing/usage-based-billing.md): On paid plans, your first block of game plays each month is included in your subscription price. Beyond that, extra game plays are billed per unit at a rate that gets cheaper the higher your plan.
- [Frequently Asked Questions](https://zestify-docs.geticonicapps.com/faq-troubleshooting/faq.md): Answers to common questions about how Zestify's campaigns, rewards, widget, plans, and contacts work.
- [Troubleshooting](https://zestify-docs.geticonicapps.com/faq-troubleshooting/troubleshooting.md): Fixes for the most common Zestify issues — campaigns not appearing, showing on the wrong pages, emails not being captured, activation being blocked, and more.