Campaign Performance

Below the trend chart, the Campaigns section breaks performance down by individual campaign for your selected date range.

Sorting

Use the dropdown at the top right (for example, Emails (high to low)) to sort the table by whichever metric you care about most.

Column	What it shows
Campaign	The campaign’s name (click to open it) and which game it uses, for example “Spin to Win”
Status	The campaign’s current status, for example draft
Views	How many times this campaign’s widget was shown
Plays	How many times this campaign was played
Emails	How many emails this campaign captured
Email rate	What share of this campaign’s views converted into a captured email
Revenue	Revenue attributed to this campaign
Orders	Orders attributed to this campaign
AOV	Average order value for this campaign’s attributed orders

Click a campaign’s name to jump straight to its detail page — see How to Create a Campaign for the General/Game/Rewards tabs you’ll land on.