Scratch Card is available on paid plans only (Starter, Growth, Pro, and Plus). It isn’t available on the Free plan. See Plans Overview.
What It Is
The game appears as a widget on your storefront (see How to Enable the Widget). A visitor scratches the foil with their finger or cursor to reveal their prize, for example “10% OFF”. That prize becomes a discount code they can redeem at checkout — see Rewards Overview for how prizes and odds are set up. Depending on the Ask for email setting on the General Tab, the visitor enters their email before playing or before the reward is revealed.Why It Converts
Almost everyone recognizes a scratch card, so there’s no learning curve. The scratching action builds curiosity and anticipation, and revealing the prize feels earned.Best Industries
- Fashion & apparel — tiered % off prizes read clearly on the card
- Beauty & cosmetics — pairs well with repeat-purchase promotions
- Retail & general e-commerce — a familiar format that suits almost any catalog
- Gifting & seasonal promotions — feels like a small surprise
Best Audience
- Mobile-first visitors — scratching with a finger feels natural on touch screens
- Mainstream shoppers who already know the format
- Visitors on cart, contact, or account pages who may need a final nudge
When to Choose Scratch Card
- You want a familiar mechanic that feels more tactile than a wheel
- Most of your traffic is mobile
- You want to test it against Spin to Win to see which converts better
Tips for Best Results
- Keep the prize text short and bold so it reads instantly once revealed
- Use a high-contrast preset so the card stands out from your page
- Compare results with your other games in Analytics
How It’s Configured
- Pick display rules, pages, devices, and play frequency on the Game Tab
- Add prizes and set win odds on the Rewards Tab
- Customize wording and design under Appearance → Scratch Card Appearance (or per campaign — see Appearance Overview)