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The Settings page (left sidebar > Settings) is where you “set general defaults and build a brand kit for your storefront games.” The General section covers coupon expiry and urgency defaults that apply across your store.

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Default Code Expiry

Default code expiry (days) sets how long a discount code stays valid when a specific prize doesn’t set its own expiry (for example, 7 days).

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Urgency Timer

The win screen shows visitors a countdown for how long their prize is reserved. You control how that countdown is set: Use coupon expiry as urgency timer — when this is on, the win-screen countdown matches each prize’s own discount code expiry. When it’s off, you set a shorter custom timer below instead.
A custom urgency timer can’t be longer than each prize’s code expiry (or your default code expiry if the prize doesn’t set its own).
If you’re using a custom timer:
  • Urgency duration — how long the prize stays reserved on the win screen (for example, 15)
  • Unit — the unit for that duration, for example Minutes
Require marketing consent checkbox before accepting an email — when enabled, visitors must check a consent box before Zestify accepts their email during a campaign. This pairs with the consent text you set on the Content tab in Appearance.