Games Overview - Zestify: Games & Rewards

Every Zestify campaign is built around a game — the interactive experience a visitor plays to reveal their prize and hand over their email. Each game has its own feel, pace, and best-fit audience.

Available Games

Game	Format	Feel	Best for	Typical goal
Spin to Win	Prize wheel with a rolling ball	Classic, trusted, anticipation-driven	Broad, mainstream audiences	Highest-converting default choice
Pop to Reveal	Grid of poppable targets	Fast, playful, tactile	Mobile-first, novelty-driven audiences	Standing out with a fresher interaction

Open a game’s page for a full breakdown, including which industries and audiences it tends to work best for.

Choosing a Game

Every game uses the same underlying flow — a visitor plays, enters their email, and can win a reward redeemable at checkout — so games differ in experience, not in setup complexity. As a starting point, match the game to your brand’s tone and where your traffic comes from:

Want a proven, broad-appeal game that most visitors instantly recognize? Start with Spin to Win.
Brand is playful, mobile-heavy, or trend-led, or you want a fresh alternative to test? Try Pop to Reveal.

You aren’t locked into one game. Run different games across different campaigns, or A/B test them against each other, then compare results in Analytics.

Where Games Are Configured

A game is just one part of a campaign. Once you’ve picked a game for a campaign:

Display rules, pages, and play frequency are set on the Game Tab
Prizes and win odds are set on the Rewards Tab
Look and copy are set per game (not per campaign) under Appearance