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Every Zestify campaign is built around a game — the interactive experience a visitor plays to reveal their prize and hand over their email. Each game has its own feel, pace, and best-fit audience.

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Available Games

Pinata Smash and Scratch Card are available on paid plans only (Starter, Growth, Pro, and Plus). The Free plan includes Spin to Win and Pop to Reveal.
Open a game’s page for a full breakdown, including which industries and audiences it tends to work best for.

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Choosing a Game

Every game uses the same underlying flow — a visitor plays, enters their email, and can win a reward redeemable at checkout — so games differ in experience, not in setup complexity. As a starting point, match the game to your brand’s tone and where your traffic comes from:
  • Want a proven, broad-appeal game that most visitors instantly recognize? Start with Spin to Win.
  • Brand is playful, mobile-heavy, or trend-led, or you want a fresh alternative to test? Try Pop to Reveal.
  • Want high-energy, festive fun? Try Pinata Smash (paid plans).
  • Want a familiar, tactile mechanic that’s great on mobile? Try Scratch Card (paid plans).
You aren’t locked into one game. Run different games across different campaigns, or A/B test them against each other, then compare results in Analytics.

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Where Games Are Configured

A game is just one part of a campaign. Once you’ve picked a game for a campaign:
  • Display rules, page targeting, device targeting, and play frequency are set on the Game Tab
  • Prizes and win odds are set on the Rewards Tab
  • Look and copy are set per game under Appearance, and can also be customized per campaign