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Spin to Win is Zestify’s prize-wheel game: a visitor spins a wheel divided into segments, watches a ball roll and settle on one, and wins whatever prize that segment holds. It’s the most recognizable gamified-popup format, and Zestify’s highest-converting game.

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What It Is

The wheel appears as a widget on your storefront (see How to Enable the Widget). A visitor enters their email to unlock a spin, watches the wheel and ball animate, and lands on a prize segment. That prize becomes a discount code they can redeem at checkout — see Rewards Overview for how prizes and odds are set up.

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Why It Converts

Spin to Win works because the format is already familiar — most shoppers have seen a prize wheel somewhere before, so there’s little explanation needed and instant trust in the mechanic. The spinning animation creates a moment of anticipation before the reveal, which is what makes it feel like a genuine “win” rather than just a discount popup, and is a large part of why it’s Zestify’s highest-converting game.

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Best Industries

Spin to Win’s broad familiarity makes it a strong fit across most verticals, particularly:
  • Fashion & apparel — wide product range, works well with tiered % off segments
  • Beauty & cosmetics — high repeat-purchase behavior pairs well with return-visitor odds
  • General & multi-category e-commerce — no niche mechanic to learn, so it fits almost any catalog
  • Higher-AOV stores — the wheel’s “classic” feel reads as trustworthy rather than gimmicky

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Best Audience

  • Broad, mainstream shopper bases rather than a narrow niche demographic
  • Both desktop and mobile visitors — the wheel format reads clearly at any screen size
  • First-time visitors who benefit from a well-known interaction pattern with no learning curve

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When to Choose Spin to Win

Reach for Spin to Win when:
  • You want the safest, most proven default — especially for your first campaign
  • Your goal is maximizing email capture conversion over novelty
  • You’re targeting a general audience rather than a specific younger or trend-led segment
Not sure it’s the right fit for your brand? See Pop to Reveal for a faster, more playful alternative — or run both and compare results in Analytics.

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Tips for Best Results

  • Keep segment count reasonable (5–8) so each prize still feels meaningful and the wheel isn’t cluttered
  • Weight your best-value prizes with lower odds so your everyday discount still appears most often — see Rewards Tab
  • Match wheel segment colors to your brand using a preset or brand kit so it feels native to your store, not bolted on

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How It’s Configured

Spin to Win is set up like any other game in Zestify:
  • Pick display rules, pages, and play frequency on the Game Tab
  • Add prizes and set win odds on the Rewards Tab
  • Customize wording and design under Appearance → Spin to Win Appearance — see Content Tab and Styles Tab