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The Content tab lists every visitor-facing string for the game, grouped by where it appears. At the top, you can set the Language (for example, English).
Every visitor-facing string is editable. Use {prize} in the reward title to insert the prize label, and {amount} where a minimum order amount is shown.

Game Screen

Text shown on the game itself, before and during play:

Email Gate — Before Playing

Shown when visitors are asked for their email before they can play:

Email Gate — Before Reward

Shown when visitors are asked for their email after playing, before their prize is revealed — this is what appears when a campaign’s Ask for email setting is “Before revealing the reward”:

Email Input

Shared settings for the email field itself, used by whichever gate is active:

Reward Screen

Text shown once a visitor wins a prize:

No Reward & Messages

Text shown for non-winning outcomes and edge cases: