Rewards Tab

The Rewards tab is where you set up Prizes & odds for this specific campaign — which prizes visitors can win, and how likely each one is.

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Reward Probability

At the top of the tab, a progress bar shows your reward probability as a percentage “of 100% used.” Each prize you add contributes a probability percentage toward that total. If your prizes don’t yet add up to 100%, Zestify shows a warning, for example:

100% remaining Add or adjust probabilities until you reach 100%.

Keep adding or adjusting prize probabilities until the bar reaches 100%.

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Adding Prizes

Each prize slot has:

• Select reward — a dropdown listing every reward in your reward library (for example, “20% OFF”). Once you pick one, the row shows a quick summary of it — its type, value, and code, for example “Percentage discount · 20% · code SPIN20.”
• Probability % — the odds a visitor wins this prize; leave it on auto to split evenly across all slots, or set a specific percentage
• Choose a reward — opens your reward library to pick or create a reward for this slot
• A delete (trash) icon to remove that prize slot

Click + Add prize to add another slot.

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How Probability Weighting Works

Probability % is a weight, not a fixed rank — the higher a prize’s percentage, the more often it gets won relative to the others. For example, if one prize is set to 50%, it will be won roughly half the time, while the remaining prizes split the other 50% between them. All prize probabilities together must add up to 100% before you can activate the campaign.

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Managing Your Reward Library

Click Manage rewards to jump to the Rewards section, where you create and manage the reward library that campaigns pull prizes from.