Skip to main content
Pop to Reveal is Zestify’s pop-the-target game: a visitor taps or clicks colorful targets in a grid, and one of them reveals their prize. It’s a faster, more tactile alternative to a prize wheel, built for stores that want their popup to feel like a game rather than a form.

​
What It Is

The game appears as a widget on your storefront (see How to Enable the Widget). A visitor enters their email to unlock the grid, then pops targets until one reveals their prize. That prize becomes a discount code they can redeem at checkout — see Rewards Overview for how prizes and odds are set up.

​
Why It Converts

Pop to Reveal leans on immediacy and touch-friendly interaction rather than a familiar format. Popping targets is quick and satisfying, with a shorter time-to-reveal than a spinning wheel — which suits visitors who want to play and move on fast. The novelty of the mechanic also helps it stand out for stores whose visitors have already seen a prize wheel elsewhere.

​
Best Industries

Pop to Reveal fits brands where the interaction should feel like part of the fun, particularly:
  • Youth & trend-led fashion — a playful mechanic matches a playful brand voice
  • Toys, gaming & entertainment — the tap-to-pop interaction mirrors the products themselves
  • Food & beverage — quick, impulse-driven browsing pairs well with a fast game
  • Any impulse-buy category looking for a fresher alternative to the standard prize wheel

​
Best Audience

  • Mobile-first visitors — the tap-to-pop interaction is built for touch
  • Younger or trend-conscious shoppers who respond well to novel, game-like interactions
  • Returning or engaged visitors you want to delight with something different from a typical popup

​
When to Choose Pop to Reveal

Reach for Pop to Reveal when:
  • Your brand identity is playful, casual, or youth-leaning
  • Most of your traffic is mobile
  • You want to test a fresher mechanic against Spin to Win to see what your audience responds to
Want the safer, broadly-recognized default instead? See Spin to Win — or run both and compare results in Analytics.

​
Tips for Best Results

  • Keep copy short and punchy in the Content Tab — Pop to Reveal’s pace works best with quick, energetic wording
  • Use a bold, high-contrast preset so targets are easy to tell apart at a glance
  • Pair with a shorter play frequency cooldown if you want engaged visitors coming back to play again

​
How It’s Configured

Pop to Reveal is set up like any other game in Zestify:
  • Pick display rules, pages, and play frequency on the Game Tab
  • Add prizes and set win odds on the Rewards Tab
  • Customize wording and design under Appearance → Pop to Reveal Appearance — see Content Tab and Styles Tab