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Pinata Smash is Zestify’s smash-the-pinata game: a visitor taps or clicks a colorful pinata to smash it open and uncover their prize. It’s a high-energy, celebratory alternative to a prize wheel.
Pinata Smash is available on paid plans only (Starter, Growth, Pro, and Plus). It isn’t available on the Free plan. See Plans Overview.

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What It Is

The game appears as a widget on your storefront (see How to Enable the Widget). A visitor smashes the pinata until it breaks open and reveals their prize. That prize becomes a discount code they can redeem at checkout — see Rewards Overview for how prizes and odds are set up. Depending on the Ask for email setting on the General Tab, the visitor enters their email before playing or before the reward is revealed.

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Why It Converts

The smashing interaction is physical and satisfying, and the reveal feels like a small celebration rather than a standard discount popup. That excitement makes visitors more likely to finish the game and share their email to claim the prize.

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Best Industries

  • Party, gifting & seasonal stores — the pinata fits celebration-led shopping
  • Youth & trend-led fashion — a bold, playful mechanic matches a playful brand voice
  • Toys, kids & entertainment — fun, tap-to-smash gameplay mirrors the products
  • Food & beverage — impulse-driven browsing pairs well with a high-energy game

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Best Audience

  • Mobile-first visitors — tapping to smash works naturally on touch screens
  • Younger or fun-seeking shoppers who respond well to game-like interactions
  • Returning visitors you want to delight with something different

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When to Choose Pinata Smash

  • Your brand is festive, playful, or celebration-led
  • You’re running a seasonal or holiday promotion
  • You want a more energetic alternative to Spin to Win or Pop to Reveal

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Tips for Best Results

  • Keep copy short and energetic in the Content Tab
  • Use a bright, colorful preset to match the pinata’s festive look
  • Run it on seasonal pages and compare results against other games in Analytics

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How It’s Configured

  • Pick display rules, pages, devices, and play frequency on the Game Tab
  • Add prizes and set win odds on the Rewards Tab
  • Customize wording and design under Appearance → Pinata Smash Appearance (or per campaign — see Appearance Overview)